Scentuals: The Kindness Campaign

The Kindness Campaign is a project I planned and executed while working at Scentuals. The aim of the campaign is to increase Scentuals’ social media presence and increase likes on their Facebook and Instagram.

Anyone in Canada and the United States can nominate someone who they think are kind. Nominees’ picture is then posted on Scentuals’ Facebook page and Instagram.

The winner wins a $100 voucher from Scentuals. Winner is considered by the number of likes their picture received from both Facebook and Instagram.

The campaign was held for 2 weeks. Within 2 weeks, Scentuals received a 100 likes on Facebook and an increase of engagement on both Pinterest and Instagram. Kindness quotes were also posted daily on Instagram and Pinterest, increasing campaign awareness.

I executed this campaign single-handedly and worked with Canadian beauty influencers.